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PropDrop

The AI sales agent and CRM for real-estate companies in Egypt and the Gulf: it answers buyers, recommends your real units and books viewing requests.

Arabic first, built in Cairo

© 2026 PropDrop. All rights reserved.

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Explore AI Summary

Hey AI, check LLMs.txt
propdrop
FeaturesChannels
Instagram Direct for real estate

Every Instagram DM gets an answer about a real unit

DMs from your reels, launch stories and ads answered in seconds, with real units from your catalog

Start freeAll channels
  • Reels, stories, launch ads and bio
  • Answers with your real units
  • Open in the 14-day trial
S

Sakan Realty

Active now

Message…
Reel
Ssakan.realty

Finished 3-bed apartment

Sama Residence · Sheikh Zayed

Ready to move

Messages

214
  • MMariamhow much? · 23:42
  • AAhmed K.installments available? · 23:40
  • NNoursent a reel · 23:37
  • YYoussefwhat's the down payment? · 23:31
  • HHanais it ready to move? · 23:26

Oldest unanswered: 9 hours ago

A reel touring a finished apartment brings in a wall of DMs asking "how much?" and "is there an installment plan?". By the time someone answers the next morning, the buyer is already talking to the broker who replied first.

Writing "price in DM" under every reel doesn't help when nobody's free to answer the DMs, and buyers ask three or four brokers at once.

Every doorway into your DMs

Whatever door they came through, the answer is a real unit

Buyers reply to a launch story, tap Send message on a sponsored post, open your DMs from the bio, or write after watching a reel. The agent reads what they wrote and answers in the same thread with matching units from your catalog: area, size, finishing, price, down payment and installments. If they only send a reel without saying which one, it asks instead of guessing.

Where did the buyer open your DMs from?

What the buyer saw

S

sakan.realty

Sponsored

Al Rayhan compound

New Cairo · handover 2027

10% down · 8-year plan

Send message

The DM and the answer

I'd like details on Al Rayhan. Any 3-bedrooms?

S

Yes, in Al Rayhan, New Cairo: 3-bedroom apartment · 165 m² · semi-finished · EGP 8,950,000 · 10% down and 8 years of installments · handover 2027. Roughly what budget do you have in mind?

Interested in: Al Rayhan · 3 bedrooms

Lands in PropDrop's inbox with the Instagram icon · sample data

Comments on your posts can start DMs too

What you need

Four links, one chain

Instagram connects through your company's own Meta app. Your professional Instagram account is linked to your Facebook Page, and in PropDrop you paste the app's access token, the app secret and the Page ID. PropDrop finds the Instagram account linked to that Page by itself, and every message Meta sends is checked against your app secret before it's accepted.

  1. Instagram professional account

    Business or creator, with "Allow access to messages" switched on.

  2. Linked to your Facebook Page

    Instagram talks to apps through the Page it's linked to.

  3. Your own Meta app

    Live, with Advanced Access from App Review to message the public.

  4. PropDrop

    Finds the Instagram account linked to your Page by itself.

What you paste in PropDrop

Access tokenEAAG••••••••••••3fQ
App secret••••••••••••••••
Facebook Page ID108427736519204
Found the linked account@sakan.realty

Tokens are stored encrypted. Every webhook is checked against your app secret before it's accepted, and repeated deliveries are ignored.

Rather not touch Meta?

With the one-time Meta setup add-on, our team connects Instagram, Messenger and WhatsApp for you.

Price and availability depend on your plan.

Or follow the setup guide

Meta's rules, honestly

24 hours for the AI. Up to 7 days for your sales team.

Meta lets a business reply freely for 24 hours after the buyer's last message, and the AI only ever answers inside those 24 hours. After that, your sales team can still reply for up to 7 days with Meta's Human Agent permission, once your app has it approved. When the buyer writes again, the clock starts over.

How long after the buyer's last DM do you want to send the payment plan?

  • AI and team
  • Your team only
  • Nobody

PropDrop AI

Stops: outside 24 hours

Your sales team

Replies with Human Agent

Human Agent is requested in App Review on your app.

Three steps

From your profile to your first answered DM

  1. 1

    Link Instagram to your Page

    Switch to a professional account, link it to your Facebook Page and turn on "Allow access to messages".

  2. 2

    Connect it in PropDrop

    Paste the token, app secret and Page ID in Settings, then add the webhook to your Meta app.

  3. 3

    Let the agent take the DMs

    New DMs get answered in seconds and land in your inbox with the Instagram icon.

The same agent, now in your DMs

  • Answers DMs from reels, story replies, launch ads and your bio link
  • Recommends real units and projects from your catalog, never invented prices
  • Asks about area, budget, bedrooms and cash or installments, like your team would
  • Collects a preferred day and time for a viewing; your team confirms it
  • Hands the chat to a sales agent when needed, and pauses when one replies
  • Reels, photos and shared posts show up as clear labels in the inbox
  • Buyer names filled in when Meta allows it

Who it's for

When the DMs come all at once

Ssakan.realty
Reel tourFinished 3-bed · Sheikh Zayed

A reel tour of a finished unit

The video does the selling. The agent answers every "price?" with the unit's real price and payment plan, then asks what they're looking for.

Ssakan.realty
LaunchNew phase · from 10% down

A new launch on stories

Story replies about the launch get the unit types, starting prices and the down payment, and the serious buyers move to your team.

Ssakan.realty
AdRunning all night

A launch ad running all night

Click-to-Instagram ads keep sending DMs after the office closes. The agent qualifies them, and your team wakes up to a sorted list.

Questions

About Instagram Direct

Instagram comment to DM"Price?" under a reel becomes a DM with the unit
Facebook MessengerYour Page answers its own inquiries
Shared inboxWatch the AI, take over in one click

No. Meta only allows apps to answer DMs on professional (business or creator) accounts linked to a Facebook Page, with "Allow access to messages" turned on.

24/7

answering

14

trial days

1

inbox for every channel

Tonight's "how much?" could already be answered

Start the free trial, add a few units, connect your Instagram and let the agent answer with real prices and payment plans. Instagram is open for the whole 14 days.

Start freeSee pricing
Setup guideMessengerInbox