What does it do when a question isn't in my FAQs?

It doesn't guess. It tells the buyer a consultant will confirm, and hands the chat to your team when it's a policy, legal or ownership question.

Can an instruction make it offer a discount?

Only one you wrote yourself. And no instruction can make it quote a price, unit or payment plan that isn't in your catalog, or confirm a viewing slot.

Do I have to delete an old answer?

No. Switch it off and the agent ignores it. Switch it back on whenever you need it.

FAQs & instructions

Brief your agent once. It answers like your best broker.

Your fees, documents and policies, plus the rules the agent must follow

Start free All features

Written once, like briefing a new broker.

Internal memo

Instructions for Nour, our new sales agent

To: Nour, AI sales agent
From: Dar Al Madina Properties
Re: How we answer buyers

1 · Questions we hear every day

Reservation fee: EGP 50,000, deducted from the down payment.

Maintenance deposit: 8% of the price, paid at handover.

2 · How we work

Commission: 2.5%, paid by the buyer at contract.

Viewings Saturday to Thursday. The team confirms every slot.

3 · Pass the chat to us when

the buyer wants to negotiate, or asks about foreign ownership.

4 · Never

Never promise a discount that isn't in the payment plan.

Never talk about guaranteed rental yield or resale profit.

Office hours: Sat–Thu, 10:00–19:00

Management

Read & understoodNour

The problem

Three employees. Three different answers.

Ask three people in the office about the maintenance deposit or foreign ownership and you get three answers. Buyers notice.

When do I pay the maintenance deposit?

Ahmed, sales

With the down payment, I think.

Reem, front desk

5%? Or was it 10%…

Tarek, new broker

Let me ask the manager and get back to you…

Nour, every time

It's 8% of the unit price, paid once at handover, not with the down payment.

From your FAQs: Handover

Try it

Ask it what your buyers ask

Pick a question. Watch the agent find your official answer and say it in the buyer's own dialect, or hand it to your team when there is none.

A buyer asks…

Nour's knowledge · FAQs6 active

ReservationHow much is the reservation fee, and is it refundable?
CommissionWho pays the commission?
DocumentsWhich documents do I need to sign the contract?
HandoverWhen is the maintenance deposit paid?
OwnershipCan foreigners buy a unit?
GeneralWhat are your office hours?

If I reserve today and change my mind, do I get the reservation fee back?

Checking your FAQs

Listings and projects tell it what you sell; FAQs tell it how you work. When a buyer asks something that isn't covered, like whether a foreigner can register a unit in their name, the agent doesn't guess. It says a consultant will confirm and hands the chat to your team.

Instructions

The rules it never breaks

Write the line once. Here's what a careless broker might say, and what Nour says instead.

Always say launch prices hold for the current phase only.

How much is the 3-bed in Rayhana Residence?

Would have said

EGP 9,100,000.

Says instead

EGP 9,100,000, with 10% down over 8 years. These prices hold for the current phase only. Shall I send you the unit details?

Never promise a discount that isn't in the payment plan.

If I pay cash, how much discount do I get?

Would have said

Sure, 20% off for cash!

Says instead

This unit's payment plan has no cash discount. If you'd like to discuss the price, I can pass you to a colleague. Shall I?

Foreign-ownership questions go to a senior agent.

I'm not Egyptian. Can I register the apartment in my name?

Would have said

Yes, of course, no problem at all.

Says instead

Important question. To give you an exact answer, I'm passing you to a colleague who handles ownership. They'll reply here shortly.

Never talk about guaranteed rental yield or resale profit.

How much will this apartment make me a year?

Would have said

Around 12% a year, guaranteed.

Says instead

I can't promise a return. I can send you the unit and its payment plan, and a colleague can talk the investment through with you.

What's inside

Everything a new broker would need to know

Write your company's answers once in FAQs: reservation fees, required documents, commission, foreign ownership, handover, the maintenance deposit, registration. Each answer sits under a category and can be switched on or off. The agent answers policy questions only from the active FAQs, in the buyer's own dialect.

Agent onboarding

Before the agent goes live

FAQs grouped by category, each one active or stopped
Answers fees, documents, commission and handover from your own words
Replies in the buyer's dialect, not a copy-paste
Uncovered policy questions go to your team, never guessed
Instructions: what to mention, what to prefer, how to greet
Handoff rules: when to pass the chat to a person
Forbidden topics: what it must never say or promise
Core rules always win over any instruction

Set up in three steps

01
Write your FAQs
Start with what buyers ask every day: reservation fee, documents, commission, handover, maintenance deposit.
02
Write the brief
Add instructions, handoff rules and forbidden topics in plain words, the way you'd brief a new broker.
03
Ask it yourself
Test it with your hardest questions. Change an answer and the next reply uses it.

You stay in control

Pause an answer. Don't delete it.

Instructions are the brief you'd give a new hire: what to always mention, when to pass the chat to a person, and what it must never say. They shape how the agent works, but they can't override its core rules: no price, unit or payment plan that isn't in your catalog, and no confirmed viewing slots.

Core rules always win

No price, unit or payment plan that isn't in your catalog
No confirmed viewing slots, whatever the instruction

Nour answers from 4 of 5 answers

Reservation
Reservation fee and refunds
Active
Handover
Maintenance deposit, phase 2
Active
Handover
Maintenance deposit, phase 1 (sold out)
Stopped
Commission
Who pays the commission?
Active
Documents
Which documents do I need to sign?
Active

Tap a switch: stopped answers are ignored by the agent.

How companies use it

One line in the brief, a whole problem gone

A brokerage tired of the commission question

Buyers ask who pays the commission before every viewing. One FAQ answers it the same way every time, in Egyptian or Gulf Arabic.

The line they wrote

FAQ · Commission: 2.5%, paid by the buyer at contract.

A developer launch

The sales team adds FAQs on the reservation fee, the maintenance deposit and handover, plus one instruction: always mention that prices hold only for this phase.

The line they wrote

Instruction: always say launch prices hold for this phase only.

A Gulf brokerage with foreign buyers

Foreign-ownership questions differ by area and nationality. One handoff rule sends every one of them to a senior agent instead of letting anyone guess.

The line they wrote

Handoff rule: any foreign-ownership question goes to a senior agent.

Questions

Before you write your first FAQ

Not today. The agent learns from your listings and projects, your FAQs and your written instructions. Put the facts a buyer needs into those, and it will use them.

Works with

AI sales agentReplies in seconds, recommends your real units

ListingsUnits for sale or rent, with prices and payment plans

ProjectsCompounds and launches with unit types and plans

Your brief · page 1

Brief your agent once. It follows it in every chat.

Start with five FAQs and three rules, then ask it your hardest question tonight.

Start free See the setup

SignedYour company

Everything a new broker would need to know

Brief your agent once. It answers like your best broker.

Three employees. Three different answers.

Ask it what your buyers ask

The rules it never breaks

Everything a new broker would need to know

Write your FAQs

Write the brief

Ask it yourself

Pause an answer. Don't delete it.

One line in the brief, a whole problem gone

A brokerage tired of the commission question

A developer launch

A Gulf brokerage with foreign buyers

Before you write your first FAQ

Brief your agent once. It follows it in every chat.

Brief your agent once. It answers like your best broker.

Three employees. Three different answers.

Ask it what your buyers ask

The rules it never breaks

Everything a new broker would need to know

Write your FAQs

Write the brief

Ask it yourself

Pause an answer. Don't delete it.

One line in the brief, a whole problem gone

A brokerage tired of the commission question

A developer launch

A Gulf brokerage with foreign buyers

Before you write your first FAQ

Brief your agent once. It follows it in every chat.